The internet contains a lot of generic copy-paste dumps with template prompts.
If you search for ways to use AI to generate revenue, you will quickly find a long list of repetitive prompts created by SaaS businesses.
Most prompts will not help you when you are using them in a real business workflow.
They will provide examples like, “Ask the machine to write a catchy email,” and, “Ask the machine to write an SEO-optimized product description.” These are poor instructions because they lack the detail and context that the large language models (LLM) require to create unique and compelling copy.
When you input vague instructions to an LLM, it will provide you with generic, boring, and low-converting copy.
If you are relying on insights from the “Catchy” prompt then, you are already falling behind competitors who are designing their systems effectively.
This document outlines your playbook for executing an AI strategy to generate revenue.
We have removed the fluff and the time-saving techniques that are industry-standard. Our analysis now breaks down into specific job functions (prospecting, offer positioning, objection handling, and cart recovery).
If you have multiple websites in your portfolio, run an eCommerce business, or have a B2B sales organization, you need clear instruction with negative filters on your prompts so that you can direct the LLM to generate specific outputs.
Summary: The Revenue-First Approach
Take-away: To use AI properly to drive revenue you need to build systems from the ground up and your prompts have definitive characteristics; they are not a magic incantation. For high-converting results, you must provide strict parameters such as tone, word count, layout, and audience psychology.
Divide Your Prompts According to Funnel Position
The intention of a prompt at the top of the funnel is to create agitation and curiosity; the intention of the bottom of the funnel prompt is to create urgency and remove risk. Never combine these two concepts in your prompts.
Mandate of Negative Constraints
It is usually better to tell an AI what to avoid doing than telling it what to do. You'll want to prohibit certain cliche phrases, professional jargon, and template set-ups.
Humanizing & Refining
Unedited AI output can be spotted by algorithms and savvy users. There are tools that can help improve framework output, but you'll want to ensure that final output still has an authentic brand voice.
Four Crucial Elements of a High-Converting Sales Prompt
A major misstep is treating AI as a search engine rather than a junior copywriter.
Think about how you'd delegate the same work to a human. You'd provide them with brand guidelines, target audience research, examples of successful pasts, and clearly defined deliverables... It is the same with AI. Without the aforementioned guidance, the machine averages content across the internet and hands you a C-minus draft.
Four non-negotiable parts form the foundation for a high-level sales prompt.
Role and Context
(Roll and Context) You must force the model to adopt a particular persona with a unique worldview and specialty.
Input Data
(Input) You cannot assume it knows your value proposition. You need to provide all the necessary raw information regarding your offering: features, price, target market, and pain points.
Core Task
(Core Task) You need to instruct it on what specific task(s) needs to be completed.
Strict Constraints
(Strict Constraints) This is essentially the output format. Do you need a structured Markdown table? A 150-word email with no bullet points? Are there any particular words you need to refrain from using? Be sure to enforce all boundaries.
Combining your first name and last name into one. This combination will allow you to create not only very targeted sales content to fit your CRM/CMS architecture, but also sales content that will deliver the most value for your customers and prospects:
Top Funnel: Audience and Prospect Capture
In order for you to generate interest and create awareness of your products/services, you need to utilize psychological leverage.
The purpose at this stage of your process is not to sell, but rather to build a relationship with your prospects so that they are willing to engage with you through multiple conversations.
Cold Email Outreach Sequence
Cold emails are unforgiving. If your email's first line appears to be an automatic generated message, the prospect will delete it within 1 second.
Many times, AI outreach strategies fail because they are overly focused on how "nice" they are and then just dump a large number of features in the mind of the prospect.
To win, the AI outreach must analyze the Pain Points of each prospect and quickly build a Quality Selling Proposition using those identified Pain Points.
Prompt Framework:
You act as an elite B2B sales strategy and direct response copywriter. Create a 3-Part 'cold email sequence' for [Job Title - e.g. VP of Marketing] at [Company/Industry Type]. Your product is [Product Name] and your primary Value Proposition is [V.P. = Value Proposition]. Your prospect's deepest daily frustrations are [Worst Daily Pain Point].
Restrictions on all emails are as follows:
No use of "I hope this email finds you well", "synergy", "improve" or "creative". Each email must be less than 125 words. An appropriate tone for all emails should be straightforward, cursory, and fully Professional - no false enthusiasm expressed by the use of Exclamation points. The email's call-to-action must be a "low friction" question asking if they are interested rather than a direct link to schedule an appointment.
All email outputs should include an option for Subject Lines.
What will you receive?
You will receive what appears to be a fast-typed note from a busy executive on their cell phone. This note avoids glossiness and mass-marketing overproduction.
Lead Magnet Ideation and Structure
The definition of lead magnets: a lead magnet will only create high-quality pipelines if it solves a micro-problem extremely well. Broad, generic, and overly-endietized eBooks are no longer viable lead magnets.
If you’re managing digital assets and need to quickly build a segmented list exclusively for those assets, then you must offer hyper-specific toolkits, checklists, and/or data reports.
Beyond the above information on lead magnets, here’s how the prompt framework will be structured:
The prompt framework is as follows:
I am creating a lead generation funnel targeting [Target Audience]. Currently, this audience is experiencing difficulty reaching [Desired Outcome] due to their [Main Obstacle].
Please generate 5 specific lead magnet ideas that are highly specific in nature. Do not provide a generic eBook or ultimate guide as a lead magnet idea. When thinking of lead magnet ideas, focus on creating a high-use asset, such as a swipe file, a calculator template, a teardown framework, or a diagnostic checklist.
For the strongest lead magnet, create a detailed and highly structured 5-point outline providing the exact elements necessary to ensure the individual downloading this lead magnet receives a “quick win” within the first 10 minutes after downloading it.
What will you receive?
You’ll receive a list of categorically actionable assets, followed by a logical and systematically arranged outline of what you will need to create in order to create each of the items on your list of actionable assets (winner lead magnet). This eliminates the brainstorming process and will provide you with the framework for your content generation workflow.
Mid Funnel: Conversions and Landing Page Copy
When an LLM receives an instruction like "create a landing page," the output will be one massive block of text. Instead, help your LLM break down landing pages into several distinct conversion zones by acting as an information architect.
As a CRO Expert, the next prompt framework is as follows:
Write complete copy for a dedicated landing page that converts traffic into customers for [Product Name/Service Type] targeting [Target Market].
Create 3-5 Bullet Points showing the raw features, pricing, and guarantees for this offer.
Fundamentally structure the output as follows:
Above the Fold: Header 1 benefit statement - Header 2 introducing the value mechanism. Call to Action
Agitation Section: List 3 Bullet Points that identify where we are today and why the current approach is not working.
Value Mechanism: List 3 simple steps to explain how our product works.
Risk Reversal: Write a risk-free, two-sentence guarantee stating that there is zero reason to feel anxious about making a purchase.
Tone: Facts. Urgent. No fluff. Avoid words such as "magic" and "revolutionary".
Final structure: When complete, your output will resemble a wireframe, and the section headings will clearly separate sections so it will be easy to copy/paste into your favorite page builder and to forward to your developer. This structure is also created perfectly to optimize your on-page SEO if you're going to make this an optimized search page.
Product Analysis and Objection Handling
The following outline presents a Prompt Framework for product analysis.
Review the product offer (insert description/price).
Consider the Psychology of the Target Buyer persona and what are the 4 biggest concerns that a buyer would have immediately prior to clicking to purchase or sign a contract?
Identify the internal dialogue each objection presents to the prospective buyer.
Reframe the buyer's point of view to provide clarity.
Provide 2-3 sentences that completely neutralize the objection through logic/risk reversal.
(For the purposes of creating a table / checklist).
Bottom Funnel: Driving eCommerce Conversions
Below the funnel, the intent to purchase is strong but the buyer may be distracted easily. In the case of eCommerce and large volume digital sales, small adjustments to product pages or cart recovery processes provide substantial return on investment.
Product Descriptions That Sell
If you run an eCommerce portfolio or manage several affiliate sites, product description writing becomes an immense bottleneck.
The output produced through standard AI copywriting tools reads similar to manufacturer specifications.
Therefore, your product descriptions must be written in a way that captures the visceral pleasure created by the features of the product while incorporating LSI keywords for search engine visibility.
The Prompt Framework:
Write a product description (150 words) for (insert name of product)
Core Features: (list 3-4 base features, i.e., 100% waterproof; 48 hours of battery life; 2 lbs.)
Target Audience: (i.e., solo travellers, agency owners, gym enthusiasts).
Abandoned Cart Email Sequence Example
This is a 3-step abandoned cart email sequence for an eCommerce brand selling a new 4p tech/techy value product.
Step 1: Customer Service Tone/Check-in (Follow-Up after 2 hours). No Discounts.
Does your new tech product fit your lifestyle? A simple check-in.
Can I help? Did you have any technical issues?
Include customer support phone number or link for additional resources about your product.
Step 2: Community Influence/Social Proof/Scarcity - (Send after 24 hours). Still no Discounts.
Incorporate a Review from a customer who has previously purchased this item and loved the product, and share screenshots of the review.
Limit stock availability is the main concern for this step. Be sure to inform customers that there are only 5 left.
To create urgency in the minds of your customers, offer a limited number of units (Example: 5 and 3).
Step 3: Last Chance (Send after 48 hours). Offer Discount Code Expiration - (24.00 hours).
Subject Line: Last Chance Email Discount 10% Off
Insert 1 image of your product, with clearly defined features and benefits. Don't forget to show why your product is beneficial to the consumer. Put your discount code on the image.
A well-designed campaign, ready to import into Klaviyo, ActiveCampaign or your CRM of choice. The escalation of psychological triggers is directly included in the copies.
Maximizing Customer Lifetime Value Through Retention & Upselling
Raising the Costs of New Customers and Reducing Your Margins
You can build systems to retain users and increase the amount of money they spend, rather than letting your margins fall off completely after the first sale.
Subscription and Continuity Offers
To convert a customer who purchased a single item into a customer with multiple items requires the changing of your narrative. Instead of providing a solution to a single issue, you will be offering ongoing convenience and status or security.
The Prompt Structure:
The company sells [Product/Service], and we are launching a VIP Continuity Program for [monthly Price] with [List of Continuous Benefits].
Create a post-purchase letter for a customer who purchased the original product 14 days ago.
The perspective: To validate their purchase, introduce the subscription as an upgraded version of their original purchase and not as an additional product, but rather the natural evolution of what they purchased.
Be sure to have a confident tone, not desperate - present the subscription as an Exclusive Insider Tier.
Expected Output Shape:
An email that smoothly transitions from acting in accordance with customer's previous purchasing behavior to making a future commitment based on who they are using an Identity Based Marketing approach rather than an aggressive selling approach.
Re-Activating Lapsed Customers with Win Back Campaigns
The cost of re-engaging a lapsed customer vs. acquiring a new one is significantly less. However, if you utilize tactics that induce guilt or contain poor value propositions, your win back campaigns are at high risk for failure.
The Prompt Structure:
You are to act as a Retention Marketing Expert.
Subject: Welcome Back!
Hi there,
We are glad you are still interested in us!
In case you haven't heard, we've made a lot of improvements since last time we communicated. We're now offering even more products and services at fair and competitive prices. And the most exciting part? Our Brand New Product Line! You may be able to take advantage of 20% off your first purchase by taking the survey below.
In addition, we would like to inform you that the entire process has been simplified. Our Customer Service Team, who will be handling your requests directly, will also provide you with links to the newest products and services available.
If you haven't already done so, please take a moment to complete the short survey linked below and help us update our customer database with the new information so we can continue to serve you better.
Thank you for taking the time to read this message.
Your feedback is always welcome!
Sincerely, The Marketing Team at Example Company
Subject: 3 Short Sentences
Hello,
What is your current need?
Sincerely, CEO of Example Company
Prompt Quality Controls and System Design
Failing to authenticate or substantiate Assertions made by A.I. on an ongoing basis has become a severe weakness facing large-scale A.I. operators.
If you create a prompt for A.I. that requires the use of statistical data or product features and the A.I. cannot find factual information to support either, the A.I. will use statistical data or features typically found in the marketplace—this data will either be invented by A.I. or be taken from competitor websites (and usually contains false information).
Therefore, it is essential that you fully include factual information in your prompts to ensure that the A.I. uses accurate information.
The A.I.'s natural writing abilities are in blocks, which produce excessive amounts of text for a reader and eventually lead to mental fatigue. It is essential to guide A.I. to write using different paragraph lengths and to provide multiple paragraphs to emphasize key points.
A.I. must also be given some input from a human to refine its output.
The massive improvements that search engines and spam filters have made in identifying raw L.L.M.-type output have made it essential that operators either use A.I. humanizer-type tools or perform manual editing to add local idioms, compliance with RANK MATH requirements, street-smart attitudes, etc.
Final Verdict: System Design Over Prompt Hoarding
In conclusion: Rather than looking for A.I. prompts to hoard, operators should seek out systems that will allow them to develop their own A.I. workflow and never stop there! While A.I. prompts are useful for operators to use, they are not the only tool available.
Commercial operators often provided "10,000 Prompts" in PDF format, but none have increased their revenues through the use of A.I. tools.
It is prophylactic protection and scalability that create this necessity. Each prompt discussed was designed specifically for developing A.I. systems and is not intended for blind copying/pasting into a random document.
The prompts in this review provide a strong foundation for architects that meet all three criteria of direct response marketing (i.e., consumer behaviour, consumer behaviours, etc.) and the limitations placed on A.I. by Algorithms.
To help you grow your business and make sales, today you don't want generic content created by artificial intelligence (AI) programs.
You want to leverage the power of AI to assist you by creating a highly specialized operator that works to your specific instructions, eliminates extraneous or unnecessary verbiage, converts visitors into customers at the highest possible rate, builds your prompt library based on established principles and continually tests and improves the outputs of that library to maximize revenue, not simply word count.
Frequently Asked Questions
What can I do to make ChatGPT's sales copy sound less robotic?
Negate the use of the term "robotic." The reason ChatGPT sounds robotic is because it is based on statistical averages, resulting in bloated language patterns.
The solution is to provide ChatGPT with a set of negative constraints, such as commanding it to never use passive voice, to identify certain 'used a lot' words that should be avoided and to explicitly require variation in sentence length.
The most effective way to remove the robotic feel and create your own distinctive voice is to provide ChatGPT with a sample of your own successful copy and instruct the AI to meet the pacing and tone in that sample.
Can ChatGPT replace my copywriter or my sales team?
AI does not replace, it replaces the blank page and removes the need to research prior to creating your first draft.
While AI performs at an extraordinary speed, it is a highly skilled junior assistant; it does not have domain knowledge or experience.
Therefore, regardless of how great the AI generated copy may be, it will require the expertise of an experienced human to review, verify claims, align strategy with current market conditions, and add the final layer of trust between the seller and the buyer.
How do I best prepare my brand voice for use in a prompt?
Do not attempt to characterise your voice through adjectives such as, "funny" or "professional."
The most effective way is to create a comprehensive brand voice document, providing your precise core values, target audiences, and forbidden words, as well as 3 of your highest performing examples of copywriting.
This document should be pasted into the beginning of a new chat, and the AI must be directed to analyse and adopt that persona prior to generating any desired sales materials.
How often should I update my prompt templates?
Your prompt templates should be continuously updated, just like all other standard operating procedures. For the most part, whatever update an AI platform performs to its model has been designed to help you make money.
Therefore, when you see an AI-generated cold email get longer, or an AI-generated landing page lose its effectiveness, the most likely explanation is that you need to amend your design features.
You should review and revise your core prompt libraries each quarter, or if you notice any significant drops in conversion rates (i.e. if your conversion rates drop below 1%).
